GTSS Blog

GTS Solutions has been serving the Chapin area since 2009, providing IT Support such as technical helpdesk support, computer support, and consulting to small and medium-sized businesses.

Tip of the Week: Sync Your Inboxes with IMAP

Tip of the Week: Sync Your Inboxes with IMAP

How many emails do you send on a daily basis? You use it so frequently that you might not second-guess how it actually works. Depending on the way your business uses email, you might be able to optimize the way that it works for your mobile devices. There are two types of protocol that work to varying degrees for your email solution.

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Tip of the Week: How to Write a Better Email

Tip of the Week: How to Write a Better Email

Writing an email is one of the most prevalent methods of communication in the business world, but it’s not as easy as you might think. There are considerable details and intricacies to mastering this art, and we’re here to help. By the end of this blog article, you’ll be armed with five tips to write the most effective email that you can.

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Someone’s Trying To Phish You… Do You Play Along?

Someone’s Trying To Phish You… Do You Play Along?

Phishing scams have been popping up for years--their most infamous attack vector has even become a punchline: some long-lost relative stuck in a far-off country suddenly reaches out, offering riches, but only if so-much money is provided first. People from all walks of life have been duped by these scams, and while not all of them are this transparent, most are pretty easy to spot.

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Tip of the Week: Using Shortcuts Can Improve Your Microsoft Outlook Experience

Tip of the Week: Using Shortcuts Can Improve Your Microsoft Outlook Experience

Microsoft Outlook is a great tool that can help your business stay in touch with clients and vendors, as well as stay updated regarding your internal operations. However, did you know that you probably aren’t using Outlook to the best of its abilities? We’ll walk you through some of the easiest ways to help you take even greater advantage of Microsoft Outlook for your organization: keyboard shortcuts.

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3 Time-Saving Benefits to Outsourced Email Management

3 Time-Saving Benefits to Outsourced Email Management

You don’t have time to worry about managing your email solution, but it’s still a vital aspect of your business’s operations. You never know when someone will fall for a spam message, and you certainly can’t look over the shoulders of each employee to make sure they don’t. What’s the busy business owner to do? How can you get quality email management without it eating up too much time and effort on your part?

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Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

Tip of the Week: Improve Email Open Rates With an Attention-Grabbing Title

It’s safe to say that nobody enjoys their email inbox getting clogged with messages. Unfortunately, communicating by email is a standard part of doing business. Of course, in order for these emails to communicate their message, they must first pique the interest of the recipient enough to be opened. Here is a guide to crafting email subject lines that get readers to open them.


Depending on your audience and context of the email, there are a few different approaches to take. One rule to go by is to keep your subject lines as relatable and personable as possible.

According to Unbounce, a message with the subject line, “Steve, where are you?” achieved a 43 percent open rate, compared to a Mailchimp report citing the industry average to be 24 percent. This is due to both the personalization of the subject line, as well as the perception that, by not reading the email, the recipient will miss out in some way.

Another excellent method to reach an email subscriber is to include some detail about their recent activity with you. Asking them in the subject line what their follow-up experience has been like makes your message appear to be completely customized to them (and not spam). For example, if someone ordered a new product or service from your website, asking them how their experience with it has been can provide a personal connection, and can encourage them to take advantage of your business further.

Offering a special benefit or advantage to reading the email can inspire a great open rate as well. If your email offers to teach your audience some trick or surprising fact, the recipient will receive an instant benefit for opening your message and could quite possibly be convinced to take any action you suggest to gain further benefits.

When an email is used to convey some bad news to the reader, it is best to be honest and authoritative. If a service is experiencing issues, let them know about these problems, as well as the actions you plan to take to resolve them.

Ultimately, each message needs to be tailored to fit the expectations of the intended recipient. Communication is not a one-size-fits-all venture, and if users suspect that you’re not being genuine with them, they will push your message to the back-burner, or perhaps even to the spam folder.

This tailored approach, of course, begins at the subject line. With proper crafting and care, you can hook in your recipient and improve the odds of them actually reading your message and responding promptly.

What are some tips and tricks you use to personalize your emails? Let us know in the comments.

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How Safe is Your Email?

 

Email is (and has been) a prime method of communication for businesses of all sizes. With email comes a whole slew of issues that are essentially synonymous with the technology; spam, information overload, phishing, and information privacy. Even Southeast small businesses that only do business locally are at risk of these issues. Personal email accounts are equally at risk. Employing proper precautions and practices whenever communicating via email is very important to prevent the risk of security compromises, monetary loss, and even legality issues.

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