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Amazon Has Taken Over the Cloud

Amazon Has Taken Over the Cloud

Amazon Web Services, or AWS, has long been a provider of quality web-based applications and services for businesses of all shapes and sizes. Nowadays, AWS is providing more services than ever before for the business world with more offerings regarding video creation, augmented reality, and virtual reality. With these new cloud-based services, Amazon is hoping to take advantage of a new market for emerging technologies.

Amazon’s Elemental Media Services introduced five new solutions that allow users to implement workflows to produce high-quality video content. The idea is to give users of AWS the capability to build custom video infrastructures to deliver content to viewers. Users can even build out custom video applications that only use technology resources paid for. This comes at a time when it’s much more efficient and cost-effective to hire outward for managing and maintaining a video delivery system, which allows for more flexibility.

Until recently, companies were spending most of their time and resources ensuring that the infrastructure they build works in an efficient way. In other words, they were more focused on the operations aspect of managing an infrastructure rather than the quality of the content produced. Amazon Web Services users can now outsource the management and maintenance of their video content infrastructure so they can focus on creating content that outshines the competition.

Some of the notable features of AWS’s new service include:

  • AWS Elemental MediaConvert: Formatting and compressing videos for distribution to devices
  • AWS Elemental MediaLive: Encoding for live broadcasts on televisions or connected devices
  • AWS Elemental MediaStore: Delivery of video from high-quality storage
  • AWS Elemental MediaPackage: Prepare and protect live video streams
  • AWS Elemental MediaTailor: Insert targeted advertising into media without compromising on quality

All of the above services will be compatible with other Amazon Web Services applications, so it’s worth considering for the deployment of a video infrastructure, even for small businesses who are on a budget.

Other new services offered by Amazon Web Services include Sumerian, which is AWS’s augmented reality and virtual reality development platform. Users can build out environments using 3D applications for multiple platforms, including some of the most well-known VR and AR technologies like Oculus. You can also import assets to edit 3D scenes, as well as using your own created imports or the pre-installed library of objects.

How do you see these new Amazon Web Services changing the way that your business functions, if at all? Let us know in the comments, and be sure to subscribe to our blog.



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Tuesday, 16 January 2018
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